![]() ![]() IBM’s various functions such as Research, Development and Intellectual Property, Integrated Supply Chain, and sales & distribution network play an important role in IBM’s value delivery system to its customers. Distribution strategy in the Marketing strategy of IBM – Its other businesses are question marks in the BCG matrix due to having a large number of companies competing in the segment. It uses user benefit based positioning strategy to position itself as a company which creates value for its stakeholders across the value delivery system. Selective targeting strategy is used by IBM to make the particular product and services available to their clients as per their requirement. It uses a mix of psychographic, geographic and demographic segmentation variables. ![]() IBM is in a varied line of businesses and amongst the leaders in the enterprise solution business segment. Segmentation, targeting, positioning in the Marketing strategy of IBM – Customer analysis in the Marketing strategy of IBM –.Market analysis in the Marketing strategy of IBM –.Competitive analysis in the Marketing strategy of IBM –.Distribution strategy in the Marketing strategy of IBM –. ![]() BCG Matrix in the Marketing strategy of IBM –.Competitive advantage in the Marketing strategy of IBM –.Segmentation, targeting, positioning in the Marketing strategy of IBM –. ![]()
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