![]() ![]() Business ethics are promoted through general or specific circulars, bulletins, reposts, speeches of well-known personalities, and all other mass media. ![]() Needs and Objectives of Business Ethics in Marketing:īusiness ethics are special type of regulatory guidelines. ![]() They are vital for making business operations more authentic. Today’s marketing practices are full of deceptive packing, ambiguous offers, exaggerated advertising, and aggressive selling. Some marketers practice several unfair tactics to attract customers in pursuit of sales volumes and profits. PRINCIPLES OF MARKETING DEFINITION FULL. ![]()
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